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1st

Products

One idea.
Three worlds.

Each 1st line is being designed around a different way of living. Dedicated product pages are coming soon.

An athlete’s wrist wearing a black 1st band on a starting block

01 — Coming soon

1st Sport

Built for those who never stop.

For athletes and active lifestyles. Your world stays with you from warm-up to finish line.

A wrist wearing a white 1st band resting on an open notebook

02 — Coming soon

1st Student

Who you are, across campus.

For students and everyday campus life. One tap from lecture hall to library.

A wrist in a tailored sleeve wearing a black 1st band beside a phone on a desk

03 — Coming soon

1st Business

Your introduction, refined.

For professionals and business identity. Make the first impression in a single gesture.